The product
A personalised video engine generates a unique video for each customer at scale combining their name, vehicle, renewal date and offer into a video that feels individually crafted. Delivered by email or SMS with a personalised thumbnail, every recipient lands on a page built just for them.
Generic campaigns get ignored. Personalised video cuts through because it is unmistakably relevant. It is not a broadcast, it is a conversation. Each customer sees their own name, their own car, their own renewal terms. The result is measurably higher open rates, play rates and conversion than any standard campaign.
Process
Five steps from your customer data to a fully personalised video campaign, deployed at scale, with analytics from day one.
We integrate with your CRM or data warehouse. Customer name, vehicle, renewal date, monthly payment and dealership flow in securely.
Any element of the video, their name, offer, voiceover, pricing, is dynamically rendered for each recipient from a single master template.
Each customer receives their video via their preferred channel, with a personalised animated thumbnail that drives click-through.
Every link opens a page built uniquely for that customer. Their name, their vehicle, their offer, and one clear call to action.
Real-time campaign analytics track open rates, play rates, click-through and revenue, feeding back to continuously improve performance.
Personalisation depth
Every touchpoint, from subject line to landing page, is dynamically rendered for each individual at mass scale.
Name, equity, renewal date, monthly payment, dealership and offer — any visual or audio element dynamically rendered per customer from one master template.
Personalised subject lines referencing the customer's name and vehicle, are driving significantly higher open rates than generic campaign emails.
Personalised SMS with a deep link to the individual's landing page and a preview thumbnail are driving higher click-through than broadcast messages.
The email or SMS thumbnail is personalised, showing the customer's name or vehicle, dramatically increasing open and play rates.
Each video link opens a landing page unique to that customer, their name, vehicle, offer and linked to their dealer. No generic product pages.
One template, thousands of unique videos, each one feeling individually crafted. Minimal manual set-up, no upper limit on campaign size.
Delivery channels
Send thousands of personalised videos via email or SMS. Each one a bespoke experience, delivered through the channel your customer prefers.
Talk to us about your campaignPersonalised thumbnails in the inbox, driving open-to-play rates that standard email cannot match.
↑ Open rateA direct, personal text message linking to the individual's personalised landing page. Short, relevant, impossible to ignore.
↑ Click-through rateEvery link lands on a page built for that customer with their name, vehicle, current offer and a single conversion-optimised CTA.
↑ Conversion rateSector use cases
Purpose-built for the automotive finance renewal journey — where timing, relevance and the right offer drive measurable conversion.
EV upgrade and renewal campaigns
Six months before a customer's finance agreement ends, they receive a personalised video showing their current model being upgraded to the EV equivalent — their exact monthly payment, their preferred dealership, their name on the finance agreement.
Campaign analytics
A real-time dashboard gives you complete visibility into campaign performance, from the moment a video is sent to the revenue it generates. Open rates, play rates, click-through and ROI, all in one place.
Trust and compliance
Personalised video at enterprise scale demands the highest standards of data security and regulatory compliance. Kortical meets them all.
Every campaign is built on lawful processing grounds. Consent management, right to erasure and data minimisation are built into the platform architecture — not added on.
All customer data processed and stored where your laws require. Giving you full confidence in your data residency obligations.
Kortical is ISO 27001 certified across our information security management systems, meeting the requirements of enterprise procurement and regulated sector clients.
End-to-end encryption at rest and in transit, role-based access controls and full audit trails, meeting the security requirements of financial services procurement teams.
Get started
Talk to the Kortical team about your renewal campaign. We will show you a live example of personalised video in automotive finance and outline the fastest path to your first campaign.
Contact us to see a demo and explore the quickest path to production.
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