Why use ChatGPT for your Website?
By now, you've heard all about ChatGPT and now you are probably curious to know how to use ChatGPT for your business. There are many ways to get started, but we find that the simplest place to start where you can see significant business impact (especially if you are a small business) is by integrating it to your website with a custom ChatGPT chatbot.
By integrating a ChatGPT chatbot on your website, you can have a specialised AI agent that can automate FAQs, assist customers in pinpointing relevant products/services, and direct them to the right pages for more details. It’s like having a digital sales rep or customer support 24/7 on your website to engage with your clients in the first instance, without breaking the bank!
This article discusses the top challenges of using ChatGPT in business contexts and explores how, with the right enhancements and customisations, it can transform into an effective AI agent, a digital worker that knows how to do a job, enhancing user experience and boosting efficiency, an indispensable asset for any business website.
Top Challenges of using ChatGPT in Business
ChatGPT Hallucinates or Makes Stuff Up
ChatGPT is designed to simulate intelligent conversation and can handle a wide array of topics by generating responses that can appear quite smart. On the surface, it seems to “know” a lot right out of the box because it can talk about many topics, making conversations seem very natural. It does this by analysing patterns in the data it was trained on to predict what text should come next in a conversation.
Because it’s just predicting the next word and not really having the “understanding”, it’s prone to providing made-up information, known as hallucinations. ChatGPT hallucinations refer to instances where the model generates inaccurate or fabricated information during interactions. There have been many reports of ChatGPT hallucinating. For example, a lawyer used ChatGPT to prepare a filing and it cited fake cases.
If you are a business and you want to use ChatGPT, you will need to be vigilant with the accuracy of the chatbot responses and have a system to mitigate this.
Why does ChatGPT Hallucinate?
But why does ChatGPT hallucinate? It primarily boils down to its training. ChatGPT is trained on a mixture of licensed data, data created by human trainers, and publicly available data in multiple languages. This vast and varied dataset includes factual data, but also contains fiction, speculation, and outdated information, making it challenging for ChatGPT to always discern and generate entirely accurate responses.
Another contributing factor to why ChatGPT hallucinates is its design focus on coherence and fluency over truthfulness in responses. The model aims to maintain a natural and engaging conversational flow, which sometimes leads it to generate plausible-sounding but incorrect or unverified information.
These hallucinations can be mitigated by fine-tuning the model, integrating specific knowledge bases, and training its responses so businesses can ensure more accurate and contextually relevant answers.
ChatGPT Cannot Connect to your Data so Cannot Answer Questions about your Business
While ChatGPT is a knowledgeable tool out of the box, it is not connected to your data or back-end systems and hence, cannot answer questions specific to your business. ChatGPT’s true potential as an AI agent shines when it can integrate with backend systems, respond to dynamic queries, and offer real-time solutions. As it stands, you cannot train ChatGPT on your data.
ChatGPT Training Data is Based on a Fixed Dataset and Not Real-Time
ChatGPT is well-informed and capable of providing precise answers to a wide range of general questions. However, its knowledge is based on publicly available data that has been collected and processed up until April 2023 for GPT 4 Turbo (as of the date of this writing).
ChatGPT’s knowledge cut-off means it might not have the most recent data. Let’s say your business helps people with immigration questions. ChatGPT can provide general help based on past immigration guidelines. But if there have been any new rules or laws since the training date ChatGPT wouldn’t know about them, which could lead to providing outdated advice.
ChatGPT Struggles to Follow Longer Instructions: Context Limitation
Businesses love using ChatGPT because it knows a lot and can understand different questions really well. But even though it's smart, it has some limits when it comes to handling detailed business tasks. ChatGPT finds it hard to follow complicated business rules because it has limits on how much information it can handle at once. It can only accept and process a certain amount of text or context in one go. This means it might not fully understand or remember detailed steps in long business processes.
That's why businesses add extra tools and features to ChatGPT, helping it give even better and more accurate answers.
Take, for example, if you want ChatGPT to help with directions for the fastest route. Given a few lines of instructions, ChatGPT can answer the question accurately. However, once you add more instructions, it gets confused.
The Mitigations - Using ChatGPT for Business Websites
Reduce Hallucinations by Leveraging Custom Knowledge Base and RAG Framework
To ensure the reliability and accuracy of ChatGPT on your business website, it’s crucial to address not just the training data but also the way the model retrieves and uses information in real-time.
Train ChatGPT on a Custom Knowledge Base
Start by training ChatGPT with data specific to your business, such as your website content and other relevant materials. This step is foundational, ensuring that the model’s responses are aligned with your company’s verified information, significantly reducing the chances of the model generating inaccurate or fabricated responses.
You will need to code and download the right packages for a vector store to hook up your knowledge base or you can use a tool KorticalChat, this process is set-up so you don't have to plumb the tools together. All you do is add your URL, and KorticalChat will crawl your site, allowing you to select which pages to include in the training set. You can also enhance the training with FAQ data and information from various documents to build a comprehensive knowledge base.
Check how easy it is to train CHatGPT on your website with KorticalChat
Integrate Retrieval-Augmented Generation (RAG)
To take accuracy and relevance a step further, integrate a RAG framework. This approach allows ChatGPT to dynamically retrieve information from your updated knowledge base in real-time as it generates responses. Unlike static training, RAG enables the model to access the latest information, ensuring responses are not just based on pre-learned data but are also informed by the most current content from your business. This dynamic retrieval significantly curtails hallucinations, as the model is pointing directly to your data vs the billions of training data and it is continuously updated with new information.
Fine-Tuning Model Parameters
In conjunction with these steps, fine-tuning ChatGPT's model parameters helps control its creative outputs, ensuring it sticks to factual, relevant information.
KorticalChat has expertly fine-tuned its knowledge base chatbot, incorporating RAG technology alongside unique vector space embeddings. This "digital map" guides ChatGPT precisely to the correct, up-to-date information in your knowledge base. Thus, when responding to queries, our chatbot is not merely relying on trained data; it's also accessing current, specific information to provide the exact answers your customers need.
Trust ChatGPT Chatbot Responses with Links to Source and References
Custom chatbots must source their answers to the company's knowledge bases and documents when responding to customer queries. This approach offers two-fold advantages: it elevates trust in the chatbot's responses and ensures that users are always presented with accurate and brand-aligned information.
With retrieval augmented generation, our chatbots are really good at retrieving the right information and are set up to include source references in their responses, too. So if your website has hundreds of pages, your custom chatbot can point people to the exact pages they need for help with products and services.
Train ChatGPT with your data and use RAG framework to enhance its answers
ChatGPT API Integrations for Access to Real-Time Data
Chatbots become even more powerful when they can communicate with other systems in real time through special connections known as backend API integrations. To function effectively as a digital worker, an AI chatbot needs to access information in CRMs or other systems you use, retrieve the latest data, and perform tasks efficiently.
An AI agent doesn't just provide the correct answers; it can follow your process and execute tasks as a human worker would. This approach distinguishes a simple chatbot from a comprehensive AI agent
Take our Shopify GPT chatbot as an example—it's plugged into the Shopify account. Not only can it tackle common FAQs and smoothly handles complaints, but it also elevates the customer service experience by automating order tracking and offering personalised responses.
Queries such as "where is my order?", "Why isn’t it here yet", or "Can I get a discount?" are handled with ease. And if there's something it can't address, it smartly passes the question over to your support team via email. The experience feels so natural, it's like talking to a well-informed member of your team.
KorticalChat: No Code Custom ChatGPT Chatbot for your Website
KorticalChat provides a straightforward solution for businesses looking to use ChatGPT as an AI agent on their websites. With KorticalChat, you can build a custom ChatGPT chatbot, trained on your website data, without the hassle of coding.
Our knowledge base AI chatbots are optimised for unmatched precision and accuracy in retrieving information, and they conveniently include sources and references for verified answers.
KorticalChat is more than a chatbot — it's a digital worker.
Embrace Superior Customer Support & Skyrocket Conversions with your KorticalChat AI Chatbot
Industry leaders like HS2, Deloitte, Charlotte Tilbury, and more have already adopted Kortical for its unmatched efficiency. Whether it is automated machine learning or a ChatGPT chatbot website, Kortical offers comprehensive solutions for businesses looking to elevate their customer support and amplify conversions across a myriad of platforms.
Dive into the world of AI agents with KorticalChat and lead the digital transformation. Join us for a free trial and kickstart your journey with the best ChatGPT-like solutions.
